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Urban Wood Lab Partners with Wisconsin Urban Wood to Advance the Tree-to-Table Movement

We’re dedicated to being your favorite resource for quality urban wood! To bring you the widest selection possible, our store stocks some live-edge slabs from partners we’ve met through Wisconsin Urban Wood. WUW is a network of about 50 like-minded arborists, sawyers, millers, woodshops, municipalities and advocates committed to “the highest and best use for every tree 100% of the time.”


As WUW’s Program Director Kari Divine explains, “WUW connects the many organizations and people across the state involved in the urban wood movement so we can share ideas, technical knowledge and resources. We’re helping businesses and economies grow. We’re informing consumers about the enormous benefits of locally-sourced urban wood as well as helping people see that disposing of trees in landfills equates to throwing plastic water bottles in our oceans.”




The organization began as a grassroots effort in Madison in 2014. “People were concerned about the health of their trees, and really sad about so many having to come down,” says Don Peterson, WUW Executive Director. “Rather than send them to the landfill, they wanted something beautiful to come out of them.”


As a Green Tier member of the Wisconsin DNR, WUW is recognized for superior environmental stewardship. The WUW is also a member of Urban Wood Network, a network that is accelerating the urban wood movement across the country.


The Urban Wood Lab appreciated the help from WUW as we got our Caledonia location off the ground, and we’re proud to be a retail outlet for other tree services and mills in southeastern Wisconsin. “August Hoppe and the Wood Lab really understand the benefits of working together to prevent trees from going to landfills,” Don notes.




What can you do to support the urban wood movement?

  • Continue to purchase and use urban wood products

  • Visit www.wisconsinurbanwood.org to sign up for the e-newsletter, donate or become a member

  • Like WUW’s Facebook page

  • Watch our Facebook pages for news of WUW’s Urban Forest Fest and other public events.

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